If
you're a coach, consultant or service professional and feel
that you and your service is not conveyed in the best
possible light... that your true self and what you can do
for others is not represented in the absolute best way
possible... then you're stopping yourself short and cheating
the world of the work you can do for them.
All
too often, many professionals who are really truly great at
what they do, most of these professionals are really just
scraping by, making barely just enough to live on.
And
the biggest problem facing these professionals is that
they're just too scared to sell their services. They're just
so fearful of rejection... in what others may say about
their value and their worth.
Of
course, there's a whole range of products and services and
coaches out there who can help one sell and market better.
But, quite frankly, there's something even more definite and
even more satisfying to a solo professional in selling their
services. And that is to do
more of
what they do!
That's right! And it's nothing spooky or cosmic or anything
like that because all a professional has to do... is do more
of the work that they are afraid to sell.
So if
a writer is afraid to get booked solid, all they need do is
write, not sell. So when engaging a particular prospect into
a conversation about services, the best thing the writer can
do is NOT sell but to let their writing show. And that could
mean that the writer says I'm not going to sell myself here
but instead, creates a proposal that so knocks the
prospective client out, by the way the proposal was written,
that the proposal itself was the SELLING of the work and the
professional!
The
same with a speaker. The speaker can say I'm not going to
sell myself because that's all really quite a staged
scenario so why don't you get a few of your staff together
and instead of having a meeting and you evaluating me, why
don't I speak during this meeting and you can see if you
like what I deliver and you can hire me based on that!
A web
designer can create a piece of work for a prospective client
or reworks an existing website or marketing brochure and
uses THAT as the selling conversation, rather than the shaky
conversation about their own worth and value.
There
is nothing quite like the prospective client experiencing
what you have to offer because it absolutely beats a formal
type interview or a bunch of quivering shaky language on a
website or brochure.
